Herbal Extract labels

Client: Happy Herb Co.
Brief: A new range of 30+ liquid herb 1:2 range labels.
These labels represented the first in a cleaner, more polished version of Happy Herb Co's products packaging, a pivot from the colourful design of their history towards a professional herbal product producer.
This was a challenging and successful project in which I undertook the concept and design and finished art for all labels. Size of the label was 52x107mm, and all required legal information was to be included on the peel-back label. Working on small sizes like this means many decisions on readability, future-proofing design and print choice (we went with digital) must be made to produce the best output that will stand out on shelves as well as online. This project also included sourcing of licensed imagery for unique herbs.